PitchMyStory Newswire
PRISTIN MARKS 25 YEARS OF PURITY AND TRUST AS MALAYSIA’S PIONEERING OMEGA-3 BRAND
To celebrate the milestone, PRISTIN is offering Malaysians a second bottle of PRISTIN Omega-3 (30s) for just RM0.25 with every bottle purchased
Kuala Lumpur, 08 August 2026 — Holista Biotech Sdn Bhd today celebrates 25 years of PRISTIN, Malaysia’s pioneering omega-3 fish oil brand, marking a quarter-century of purity, innovation, and consumer trust since its founding in 2001.
Launched in 2001 as Malaysia’s first omega-3 fish oil product, PRISTIN has spent the past 25 years building a reputation anchored on scientific rigor and verifiable purity with a RM1,000,000 money back guarantee on any toxin detected. A legacy the brand says has shaped, and continues to shape, the standards of the local supplement industry.
A Timeline of Firsts
Over the past 25 years, PRISTIN has reached a series of milestones that have defined its category leadership in Malaysia:
- 2001 — Launched Malaysia’s first omega-3 fish oil product.
- 2007 — Introduced proprietary OMATECH™ molecular distillation technology.
- 2008 — Voted Malaysia’s No. 1 fish oil brand for six consecutive years by Nielsen.
- 2011 — Became the first Halal-certified fish oil in Malaysia under JAKIM, with purity tested toxin-free down to parts per trillion.
- 2012 — Entered a co-branding partnership with EPAX® Norway AS.
- 2017 — Launched PRISTIN® GOLD Omega-3 Fish Oil.
- 2020 — Voted Malaysia’s No. 1 fish oil brand by IQVIA.
- 2026 — Celebrates 25 years of PRISTIN®.
Statement
“When Holista launched PRISTIN twenty-five years ago, my vision was to provide the safest, purest fish oil possible. By co-branding with EPAX of Norway - the largest, oldest, and most innovative fish oil maker in the world - I knew we possessed state-of-the-art technology to eliminate toxins far beyond standard regulatory requirements. We refused to settle for industry and regulatory norms, pushing our refining processes relentlessly down to parts per sub-trillion – that is, trillion with a “T”. This dedication to extreme purity is why our one-million-Ringgit guarantee remains unchallenged to this day. We are profoundly proud that Malaysians have trusted PRISTIN as their premier health choice for a quarter of a century.”